Signature Eyewear by Jerome Boateng
On behalf of online store Edel-Optics, brandLOVERS created a top-notch campaign for an exclusive eyeglasses collection, designed by soccer world champion and style-icon Jerome Boateng. The collection surprises with a fresh design and modern elegance, its motto "Defend Your Style" represents the individual, uncompromising cosmopolitan. The premium designer eyewear will be available from May 2016, both online and in the Hamburg flagshipstore.
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In the beginning, there is strategy. Because if you want to aim high, you need a solid foundation. That is where we start our climb to the summit. With clear vision and a well thought-out approach; with strength of will and a genuine passion for creative solutions.
Off we go at the port of Hamburg - six meters above sea level.
Driven by passion.
People call Hamburg the Gateway to the World. But in fact it's the world that comes to us. Ideas, trends, concepts – this is what Hamburg thrives on. It's not for nothing that this city has become one of the creative centres of Europe.
Felix Hilt and Ulrike Bunk
Funnily enough, it was in Sydney that Ulrike Bunk and Felix Hilt crossed paths for the very first time. The year was 2004, and both of them were looking for new inspiration in distant lands – after many years in some of Germany's top agencies. Quickly, they began to develop joint ideas, and started making plans.
Thus, the concept of an agency without borders was born. This agency would combine the open, Down Under lifestyle with a Central European sense of purpose, thus giving birth to a new kind of communication. The best of both worlds, so to speak. In 2008, they began to make this idea happen: brandLOVERS opened their first office in Hamburg.
A seasoned team with a combined total of 132 years of experience. And an additional pool of 43 freelancers, should they be required. A dedicated service with customers on 4 continents.
Our company is managed by its owners, and we are independent. Creation and conception – everything passes over our owners' desks at some point.
We love Hamburg. We are at home here. We are comfortable here. In one of the most creative cities in the world.
Good design knows no boundaries. Customers worldwide rely on us and our expertise in international markets.
Many years of experience in numerous agencies and a wide variety of projects: this is how the artisan learns his craft.
The desire to break new ground often ignites the spark that prompts us to throw everything we have previously learned overboard After all, only those constantly making demands of themselves, can tear down borders and achieve innovation.
Our philosophy sounds simple. We love what we do. Because when you are at work with all your heart and passion, you will create things exactly reflecting this mindset. This way the enthusiasm we put into our work leads to enthusiasm among those consuming it. We will not content ourselves with less than that.
In today's economy, global thinking is a must for each and every company. In recognition of this truth, we designed ourselves from the very outset as an agency "without borders", developing and nurturing special expertise that allows us to act on international markets. We help brands from around the world to position themselves within Germany and Europe, and we support local companies on their journey towards competition on international scales.
Full service to us means much more than just covering various disciplines. The crucial thing is to keep track of the big picture. This is what we understand by strategic brand management. A comprehensive strategic and interdisciplinary approach is the basis of all measures. And almost automatically leads to the right marketing mix.
Whenever you watch an advert, do you think to yourself: "I could definitely do better than that"? Are you bubbling with ideas – at breakfast, in the shower, when you go to bed? Do you have a burning passion for this crazy industry, and are prepared to prove yourself? Please let us know. We are always looking for reinforcements with heart and passion.